prej·u·dice n. 1. An adverse judgment or opinion formed beforehand or without knowledge or examination of the facts. 2. A preconceived preference or idea. 3. The act or state of holding unreasonable preconceived judgments or convictions. 4. Irrational suspicion or hatred of a particular group, race, or religion. 5. Detriment or injury caused to a person by the preconceived, unfavourable conviction of another or others.

In recent months, there has been a growing amount of media exposure given to a group of people who have a mission to ban, demonise, depopularise and otherwise attack owners of 4 wheel drive vehicles.

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