prej·u·dice n. 1. An adverse judgment or opinion formed beforehand or without knowledge or examination of the facts. 2. A preconceived preference or idea. 3. The act or state of holding unreasonable preconceived judgments or convictions. 4. Irrational suspicion or hatred of a particular group, race, or religion. 5. Detriment or injury caused to a person by the preconceived, unfavourable conviction of another or others.

In recent months, there has been a growing amount of media exposure given to a group of people who have a mission to ban, demonise, depopularise and otherwise attack owners of 4 wheel drive vehicles.

What this site is....

• This site is designed to provide a reasoned and informed response to some of the criticisms and arguments made against the vehicle genre.
• This site promotes freedom of choice in our daily lives
• This site promotes the mutual respect of all opinions on the subject
• This site aims to fill in the gaps in some of the 'carefully' selected data used in the anti-4x4 argument

What this site is not....

• This site is not designed to be a free-for-all rant, or personal attack against those who would have 4x4s banned.
• This site does not seek to over-simplify the issues, or to make light of the consequences of allowing personal liberty to be abused.
• This site is not designed to create a mud-slinging match, nor will it enter into one.
• This site is not focused on the small area of the UK that is London. We believe this is a national issue.

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